In the past lavender oil, obtained by processing lavender, have been used in perfumes and cosmetics to manufacture soaps, detergents, lavender scented Eau de Cologne (cologne). Lavender oil is also used to improve the odor of ointments, creams or even medication. Nowadays, lavender oil can be used both internally, being antiseptic, slightly antispasmodic, carminative, calming, diuretic, and externally, being analgesic, healing, soothing and it is indicated in colds, flus and febrile states. It can also be used in therapeutic baths, a procedure often used in natural therapy centers.
Nowadays, the amount of new research done on this plant is constantly increasing due to its lack of toxicity and the complexity of its components which are found in a multiple synergism. Aromatherapists are aware of the fact that lavender oil is the most relaxing essence available to the public and especially to the commoner. Lavender oil helps with regulating the cardiac function and provides comfort and relief in cases of overwork and irritability, especially as a result of intellectual overload .
Lavender is seen as a beautiful garden plant with a delicate scent, on top of that, scientific studies have shown that it is actually a plant with complex qualities. The first domain in which lavender has been successfully used is aromatherapy. Japanese companies even add lavender oil in the air conditioning units of their offices. In conclusion, lavender is a robust, beautiful plant with great economic potential, an intense, health-enhancing fragrance and not only. In order to have a quiet and restful sleep, it is enough that at night, before bed, to smell a blooming plant, crumble a few dried flowers between the fingers, or apply a few drops of essential oil on a handkerchief that can be placed in the pajamas pocket. The lavender will give us dreams, and those who will learn to enjoy its virtues will regret not having discovered it earlier. Lavender-based products can be found from both well-known and less known cosmetics companies at acceptable and even low prices in relation to the benefits they provide and, moreover, lavender oil is cheaper than any other essential oils, due to its method of obtaining. Lavender is a miracle for our physical and mental health, so under pressure today.
The interest in lavender cultivation has increased a lot since the fact that the profit that can be gained through cultivating a hectare of lavender reaches up to 8.000 EUR got known. Those who engage in business with “the purple gold” in agriculture are generally Romanians who have areas smaller than a few hectares and have a certain amount of money available to invest. Cultivation of lavender has become very popular in Romania after 2010, but few lavender growers manage to reach the planned profit. Based on our data, less than 5-7% of lavender cultivators in Romania have enough sales to make profit after paying the culture maintenance, marketing and amortization expenses.
This article is to structure information for future lavender cultivators. This way, the new generation of farmers has all the chances to get the desired profitability from their new lavender
cultures. The point of departure when it comes to investing in lavender must be, as in any business, the way of capitalization. This involves analyzing market demand, the target group, the estimated market size, the size of competition on the chosen segment and the pricing policy. It’s not easy to analyze, but, with a little effort, it can be done without having to resort to a specialized company.
If done in the spring, starts after the soil defrosting, which usually happens in the beginning of March. If the weather is warm, the planting can begin even at the end of February, early March. Lavender is a very resistant plant that is not affected by temperatures as high as 40° Celsius or as low as 20° Celsius. Shortly after planting, the first signs that the cuttings have taken root show air: “In March - April, in Romania, new buds are coming
out and the plant starts growing fast, the flowers appear from the
first year, in the summer. It is recommended for those who want
to start a lavender plantation to buy cuttings from farmers, not
from the big DIY centers. There’s not just the quality difference,
but also the price one. We sell the cuttings for 1-2 RON, while in
the stores the price is up to 10 RON. It’s true that we only sell at
least 25 pieces. Cuttings are sold in small pots or with the root in
the air “.
The beginning of the year is the best period to make cuttings
purchases, with top-of-the-year offers which bring important
discounts. For example, some farmers offer a package of 20.000
lavender cuttings at the price of 1.5 RON/cutting of “Lavandula
Angustifolia Sevatstopolis”. The promotion also includes the
documentation for preparing a business plan, analyzing the
initial and recurring investment costs, as well as analyzing selling
methods and prices. As a bonus, customers receive consultancy
during the first year of culture.
Some tips for choosing lavender “babies” are given by the
entrepreneur, who says that the plant from pot should be about
10cm, and the one with the “root in the air” should have the stem
partially wood like, a root that is 10-15 cm long, and the pant
should reach 30cm. “If the cuttings are high quality ones and all
the indications are followed, 90-95% of the plantation will grow,”
promises , who delivers cuttings with documentation about
how to take care of the plants and provides advice in the first year
The pests that attack the lavender are near nonexistent.
Only the animals are “attacking”, but they only bite the plant, but
because of the taste they abandon the “prey”. The weeds are a
problem without herbicide or pulling them by hand, they smother
and suffocate the purple flowers. However, if getting bio certified
is desired, using chemicals is not recommended. Lavender
harvesting can be done manually, with a garden strimmer or with
a special harvesting machine that can be attached to a tractor that
costs about 27,000 RON. For smaller surfaces, manual work is
It can be delivered fresh for oil production, for example, or
after drying in special spaces. “Lavender needs a lot of space for
drying. It is not sun dried, but it is dried in a special place in the
dark. The crop per hectare needs about 900 cubic meters for
drying (Tudor Panait). If three years ago domestic demand was
high compared to the supply, things have recently begun to change
because of the large number of farmers interested in growing
lavender. The domestic demand tends to be satisfied for the
next three to four years. However, there are a lot of deals coming
from: France, Germany, Switzerland or USA, where the Romanian
lavender is sold easily because the prices are lower. The workforce
in Romania is cheaper. For export, to cover transportation costs,
we recommend a partnership of manufacturers. A great advantage
of this partnership is that, this way, you can get in contracts with
big customers, ensuring a significant quantity”, the owner told
us. From the calculations made by Agrointeligența along with the
minimum cost of setting up a hectare of lavender in 2014 is about
Needed to establish a new lavender culture, but many sources
provide contradictory information that misleads future farmers.
Many farmers find themselves in a situation where, after 2-3 years
of investment, they cannot harvest due to technical incompatibility
between the soil type, the species and the variety of lavender and
the method of capitalization. We will try to clarify all the unclear
aspects in this article and make available an action plan to future
lavender cultivators that will help them decide if it is appropriate
or not to establish a lavender culture.
Drip irrigation is very important for the cultivated area. It is
essential for the plantation to have a nearby source of water: river,
reservoir or irrigation channel, because drilling a well drives an
initial high cost, . It takes a lot of attention in choosing the place
for lavender because it is very vulnerable to moisture and can rot
if the soil is soaked in water. The cost of an irrigation system per
hectare of lavender is 6000 RON. = ...Euro
Planting lavender can be done mechanically or manually, most
of the Romanian farmers choose the last choice, which is cheaper
if done with friends or family. “One hectare can be grown with four
days workers in about 10 days. If a planting machine is used, the
entire hectare is planted in no more than three days, but these
machines prices start from 2000 RON. “ Some farmers bought
lavender cuttings for 10 Ari at first, which is 2000 pieces and they
rooted really well.
Lavender cuttings, which grow the best in Romania, are
“Lavandula angustifolia Sevastopolis”. This lavender variety is the
result of 7 years of Lavandă de România internal research and
have been declared the winner between more than 30 varieties of
lavender that have been tested, .
a. Shrubs with a diameter of 50-60cm.
b. Purple-violet inflorescences, with very strong smell.
c. Flowering in early June in the plains.
d. High productivity: 80-150kg of essential oil/ha.
e. High quality essential oil without post processing:
f. Lavender variety suitable for: landscaping, floral and
handicraft decorations, essential oil and floral water.
This lavender variety is the result of 7 years of internal
research done by Lavandă de România and the researchers from this company have declare it the winner after testing over
30 varieties of lavender, . The products delivery is done in
bouquets of 50 cuttings and when the quantity is chosen, it must
be taken into account that it represents the number of bouquets!
Example: To order 100 cuttings, choose 2 for quantity (2 bouquets
of 50 cuttings). Variations can occur from farm to farm depending
on the applied crop technology (organic, conventional, irrigated,
etc.), soil type, irrigation degree, natural precipitation, solar
The methods of processing which lead to the following
products: fresh lavender flowers with the whole stem, dry
lavender flowers all with the stem, fresh lavender bouquets, dry
lavender bouquets, dry lavender buds, lavender powder, lavender
essential oil, lavender floral water or processed products that
contain, besides lavender, other raw materials that are not a
product of a lavender culture (tinctures, cosmetics, medicines,
food supplements, etc.)
We have the possibility to sell the above-mentioned products
en-gross or en-detail items. Business type, you can sell in bulk
(bulk sales without a brand), branded and authorized/notified on
certain target markets, or as a private label/white label/etc. There
are many possibilities to combine above mentioned criteria, and
each business will have a specific, personal footprint. The most
common combinations should get analyzed from the point of
view of the required investment, work and profit effort, return
of investment (ROI) are described below: At the market price the
amount needed to set up a hectare of lavender costs about 30,000
RON = 6520 EUR. It depends on the chosen variety and the way
it gets harvested. If done manually, more cuttings can fit. If it is
harvested with machines, a specific space is needed between the
layers, which reduce the number of cuttings, .
The first step any farmer has to do before setting up a
plantation is a soil analysis. In the absence of this analysis, the
chances that the future lavender culture can be redeemed at
the initial expectations fall to an average of 60-70%. The most
important element specific to the future place of the plantation
is the soil pH. An unsuitable soil pH has many negative effects on
lavender, including the slow growth (permanent or temporary)
of lavender plants, high plant mortality (both at setting up and
annually), low efficiency on essential oil production and / or
lower quality essential oil found in the lavender flower (decisive
factor in setting the sale price of lavender flower, in some cases the
clients refusal to buy the flowers can occur).
The effect of pH on the quality of lavender flower is mainly
due to the low values of linalyl acetate and thus the degradation of
odor of lavender oil extracted by the processor. In order to make a
realistic pH test, it is necessary to take soil samples from a depth
of 70cm. It is important to take soil profiles from several different
places of the ground, scattered all over the surface and zigzagged
to avoid level or uniform curves. For each extracted profile, it is
enough to extract two samples, one from 30cm deep and another
from 70cm deep. In practice, if we relate to 1ha, a future lavender
cultivator will choose around 3 areas from the ground, and from
each area will be extracted two samples, one 30cm deep and
another 70cm deep.
Each sample will have to be labeled appropriately with its
area and depth and will be taken to a laboratory that can analyze
soil pH (either agronomic or pedological institute, or private
lab). “Lavandă de România” company interprets the results of
the pH analysis as the first step in offering a potential customer
a technical approval. Analyzing the pH in the soil from a single
place is not relevant enough, so the variation of the horizontal and
vertical is used in order to get soil staples that get tested by the
client. Thus, it divides the tested areas in 3 categories: Technical
OK Field, Inappropriate but Correctable Land, Inappropriate and
Unrecoverable Land. Potential customers that fall into the last
category are advice not set up a lavender plantation on the tested
There are 30-40 globally approved lavender species, but
we focus only on Lavandula angustifolia (synonymous with
Lavandula officinalis or Lavandula vera). Lavender essential oil
that considered having a superior quality is extracted only from
certain varieties (varieties, cultivars) of these species. Several
thousands of varieties of the species Lavandula angustifolia, each
with its own purpose: essential oil, food spices, teas, decor, etc.
are homologated globally. Each future farmer will have to choose
the desired commercial destination for future lavender culture.
A lavender cultivator who wants scalability or wishes to work
with large fixed surfaces will focus on varieties intended for the
production of essential oil. A cultivator who wants to work with
small surfaces will generally prefer varieties used for decoration.
There are also middle cultivators who have a try with several
types of lavender varieties to diversify their products .
For the future lavender cultures, it is relatively simple, but
some aspects regarding agricultural experience will make a
difference between a well-prepared land and poorly prepared
land. Usually, it is advice to scale the drainage of the flat land or
the usual scarification of the tested lands. After this first optional
step, follows the very deep ploughing for soil aeration. The next
step is to shred the soil in order to obtain a finer granulation (ideal
for vegetable growing) and this can be done with a wider range of
machines depending on the type of soil, the post-plowing degree of erosion or the machine availability (usually combinations and
variations between disc, vertical milling cutter or horizontal
milling cutter, combine, crushing roller, harrows, etc. will be
used). For planar plots where there is a risk of flooding we also
recommend planting on ridges .
A future farmer must take into account the technology though
which it will set up the future lavender culture. There are several
degrees of mechanization, depending on the budget and the
availability of the machines. 100% manual planting requires a
minimum initial investment, but the actual cost of setting up is
high. Going through several degrees of mechanization, maximum
mechanized planting is reached, this requires an initial investment
in planting equipment (purchase or rent) but the actual cost of
setting up is minimal.
Harvesting of lavender culture can be done in various degrees
of mechanization, starting with a minimum of mechanization up
to a mechanization level of up to 95%. There are many types of
machines, each with its own purchase cost and its own efficiency,
and a future farmer needs to analyze the market options in order
to be able to pick the choice that suits the farmer’s needs and
Most new growers probably choose this combination because
of the high value added on the sold product. But most of them
make a big mistake that leads to their failure - they do not consider
a sufficient budget for sales and marketing. The fact that sales are
done directly to the final consumer imposes a high percentage of
the sales price to be allocated to product promotion (it is the price
to pay for the target market to hear about the products and want
to buy them). This percentage may vary anywhere between 5%
and 90% depending on the marketing model of each business, so it
can be said that it is the key to success in the business. Advantages:
over time, it will bring great added value; it can get started with
a smaller surface. Disadvantages: it involves a large initial capital
for marketing, processing, operations and a work crew (hired or
contracted). It is generally good to consider an external budget to
support sales and operations for the first year.
This method is very similar to the previous method. The
difference is that the products will be sold to an intermediary
(reseller, distributor, importer, etc.) Advantages to the previous
method: the initial capital required for marketing is slightly
lower, the search for direct customers costs are lower, but brand
promotion costs are maintained to which are added the costs of
creating and maintaining the partnership network, which are
Disadvantages of the previous method: less added value due
to the sale with discounts to partners. Finished products, similar
to those that are branded, get sold to third parties (supermarkets
or other types of businesses) under private/white label contracts.
Procedure will only deal with the production (lavender culture,
processing line and usual operations). All marketing efforts will be
taken over by a third party who will sell the products offered by
the manufacturer under its own brand (for example, take the Billa
Clever brands, Piros from Lidl, etc. - all are products contracted
in a private label system). Advantages: very small initial capital,
only the budget for the establishment and maintenance of culture
and processing line (if not contracted). The production can be
started with a medium size area. Disadvantages: the value added
will be small (slightly higher than the value added in the bulk, nonbranded)
This form of capitalization is the most handy to start a
lavender business because it does not require a large initial
capital, nor much know-how in marketing and sales and it does
not necessarily require a personal processing line. Basically, the
new farmer will only invest in lavender culture, its maintenance,
harvesting and/or processing (we recommend processing until
lavender essential oil is obtained as raw material because it is not
a perishable product compared to the rest of possible materials)
and in search of customers to sell all the quantity to at once.
Advantages: minimum initial investment capital, no marketing
know-how is not needed, nor a dedicated marketing/sales team is
this case compared the other methods. Disadvantages: little added
value - it is necessary to set up a larger area to counterbalance .
High quality lavender essential oil, 100% natural, 100% pure.
Distilled in the Banat region, west of Romania, from lavender
plants grown in a historical area where lavender cultivation is a
tradition that began back in the 70’s .
Our oil and hydrosol are distilled in a family-owned business
with lots of care and love for nature! Lavender oil can be used
in combination with other oils, specialists know which the most
beneficial combinations are, especially because some people may be allergic to some of them, and in some diseases, aromatherapy
is not recommended. The lavender and its benefits have entered
in all people’s homes. Thanks to its virtues, lavender is considered
a blessing. It can be appreciated both as a medicine and as an
ingredient in the cuisine .
The multitude of diseases in which lavender is useful is
impressive. Lavender products can be used by both women
and men, influencing in a beneficial way: the blood circulation,
digestion, nervousness, gynecological problems, insomnia,
muscle, skin, breathing, sweating and it started to be used more
and more in fighting stress.