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Numerical economy put in a prominent place the fact that the digital revolution imposes a new model in consumption and production. The whole ecosystem is modified by the development of Internet, networks, big data, information flows, connected objects and applied services. The firms are adopting monopolistic and oligopolistic strategies that converge towards a new model.
Using the expression « numerical economy », we want to speak about the New Technologies of Information and Communication (NTIC) and the firms with their activities in the framework of networks, connected things and electronic devices. These activities mobilize so much data’s and materials. With the computers, we organize a lot of knowledges, and for the treatment, the stocking
and the communication processes and methods of information. The aim of this short paper is to open a discuss on the new industrial firms’ power and the emerging of a new model in the framework of industrial organization. Following future studies on this topic could provide other analyses . Our purposes present two points: the industrial power and the new model (Figure 1).
Movie industry and Television networks in the United States , Europe and Asia-Pacific constitute the context where the firms are actives and illustrate permanently strategic alliances on technological of information and communication. Industrial crisis in the framework of cinema and television have launched technic and technological breakings because of the taking control of the technological firms. The years 1980, 1990 and 2000, are marked by concentration dynamics of the networks in Europe, the Majors in USA and Asia-Pacific [3-7].
Technological evolution with numerical and digital system.
Deregulation leading the end on natural monopolistic
behaviors for network exploitations and televisions services.
Transformation on the concurrence context and
diversifying accentuated towards multimedia markets. We
observe a movement of revival for the electronic industry.
A great trend of adaptation for the firms because of an
economic situation marked by the attention of the consumers
on the multimedia markets.
In fact, the economic actors come from different sectors:
network infrastructure, data processing, audiovisual, cinema,
marketing distribution and advertising. The firms concerned
control programs, network of diffusion like syndication,
broadcasting and others. Phenomenon of globalization, expanding
of culture consumption, information, advertising, communication,
express the market power. Firms, the greatest are appeared by
controlling equipment and new using of the web. On illustration
in the music framework, that’s the case of iTunes, Apple Music,
YouTube, YouTube Music, where the great firms of Internet are
organizing market dynamics [7-10].
Success of these world leader firms come from their capacities
for offering to the users’ applications and material equipment’s
like computer hardware. The works of Kelly , Shapiro and
Varian  show the fact that the consumers are situated in a
system very different of this of classical economy. Electronic
shopping and others are in the framework of great forces, they’re
constraints. Users are sealed off within possibilities for changing
technologies easy. World market is oligopolistic with firms, they
have capacities to lead norms, standard functions constituting
market power (Tables 1 & 2).
Technology is a factor of breaking, destabilizing and changing
movement [12,13]. In fact, these great industrial organization are
very different in the world market because of their financial weight,
numerous interests, the size of production site and distribution,
website and political, economic, law sphere of influence in the
states. During the year 2016, the sector of technologies exceeds
this of finance when we examine the yearly classification PwC of
the 100 first world quotation by stock exchange transactions. The
value is appreciated by the NASDAQ. The GAFAM have the first
places. The firms of the USA are overall the most dynamics with
high values at the world level. It represents % of the 100 first firms
before China and Hong Kong firms (11%), United Kingdom (7%),
Germany (5%), Japan (4%) and France (4%) [14-19].
Apple stock exchange transactions and quotations are inferiors
to the production of Holland, this of Microsoft is comparable with
this of Columbia, and exceed this of Switzerland. The GAFAM
financial weight exceed also richness created by France. It has the
same level that this of a new industrial country like Brazil. In the
Internet economy, USA cover 72% of the 50 first world sites of
production, China represents 16%. The European firms have their
intelligence competence in the technological and strategic market
where numerical using are highs (Airbus, Safran, Thales, Rolls
Royce, Zodiac, Launcher industry in French Guyana) . The
new rules of firms are competence, intelligence and competition.
Transformation by innovation modifies the organization models
and the new approaches of distribution. Numerical economy
imposes some new methods of consumption based on the new
giants of the Net (Figure 2).
Numerical economy and firms’ power are linked. The
consumer behaviors for the products of the new technologies
of information and communication modify dynamics of growth
in the industrial countries. Firms are permanently developing
technological strategic alliances. Great networks appear. That’s
the case of the GAFAM enterprises with a new identity. We must
remember the slogan of the Majors « That’s entertainment », a
kind of industrial eternity, strategic technologic alliances forever.
So, the states integrate numerical economy and the new industrial
firms’ dynamics (Google, Facebook, Amazon, Apple, Airbnb,
Microsoft, Samsung) with adaptations of long run.