The purpose of the study is to present a new scientific paradigm of physical culture. Research methods: Include an analysis of special literature that covers various aspects of human development exercise activities. The results of the analysis: it is shown that the new scientific paradigm of physical culture is a system of worldviews and concepts about the sphere of human activity related to the use of physical exercises for the name of which in scientific and social practices the term “physical culture” is most often used.
In his response to S Grant book  Malcolm noted that when he became acquainted with the system of special education in the post-Soviet countries, he was struck by the widespread use of the term “physical culture” and the fact that existing notions of physical culture were reduced to traditional sports science and physical education. The remark made by the author reflects the existing vagueness of ideas about physical culture and its structure, which is characteristic not only for the scientific practice of the Soviet Union [1- 4] and post-Soviet countries [5,6], but also for English-language scientific practice [7-9]. It is obvious that the unresolved problem, and scientific research in this area has been going on for the third century, requires the formulation of a new scientific paradigm of physical culture. Its essence is as follows. First, it must be recognized that in society there is a special sphere of human activity related (directly or indirectly) to the use of physical exercises, which develops in accordance with the fundamental laws of social development. The term “physical culture” is most often used for its name in modern scientific and social practices [10,11]. Second, the social mechanism of human self-development is based on the social laws of “growth of needs” and “relationship of needs and activities.” Their action in this area of society is manifested in the dialectical unity, on the one hand, the competing activities of people to meet the various needs for the use of exercise, and on the other hand, the social evaluation of such activities . Third, in the field of human activities related to the use of physical exercises in the second period of modern times
began to form three basic trends in its development, depending on which functions of physical exercise (health, development, competition, entertainment) were used more in social practice: a) health and development, which led to the formation in the middle of the 19th century of the social institute of physical education; b) competitive and entertaining, which led to the formation of the social institute of sports c) health and entertainment, which led to the formation in that historical period of the social institute of physical fitness.
Within the generalizing theory , which is based on the above scientific paradigm, between the consensus definitions of basic concepts such as “physical culture”, “physical education”, “sports”, “physical fitness” there is subordination. The most general level of knowledge about this area of human activity is accumulated in the concept of “physical culture”, which is a historically determined human activity associated (directly or indirectly) with the use of exercise and its individual and socially significant results . From it follow the definition of the basic forms of social manifestation of physical culture, because of concretization of forms of human activity regarding the use of physical exercises. Thus, modern sport, as a special socio-cultural phenomenon, is a historically determined activity of people associated (directly or indirectly) with the use of physical exercises, which aims to prepare and participate in competitions, as well as individual and socially significant results of such activities . Physical education, as a special socio-cultural phenomenon, is a historically determined activity of people associated (directly
or indirectly) with the use of physical exercises in education, as
well as individual and socially significant results of such activities
. Physical fitness, as a special socio-cultural phenomenon, is a
historically determined activity of people associated (directly or
indirectly) with the use of exercise at leisure, as well as individual
and socially significant results of such activities [17,18].
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