Social Responsibility: As a Predictor of Altruistic Personality among Adults

Social responsibility is one type of prosocial behavior. An individual takes an actions to help others is kwon as prosocial behavior and one possible motivation for those actions is kwon as altruism. Social Responsibility means that people and organizations must perform morally and with kindness toward cultural, social, environmental, economic problems. Social responsibility helps organizations, governments and individuals have a positive impact on society, business and development with a positive input to outcome results. Socially responsible action respectively actions in terms of sustainability are seen as moral judgment and actions that may be largely affected by emotional components Kals Maes 2002. Social responsibility as a personal variable is linked to the willingness to act in a reliable and a fair way of personal commitment toward legitimate expectations of others Bierhoff [1].


Introduction
Social responsibility is one type of prosocial behavior. An individual takes an actions to help others is kwon as prosocial behavior and one possible motivation for those actions is kwon as altruism. Social Responsibility means that people and organizations must perform morally and with kindness toward cultural, social, environmental, economic problems. Social responsibility helps organizations, governments and individuals have a positive impact on society, business and development with a positive input to outcome results. Socially responsible action respectively actions in terms of sustainability are seen as moral judgment and actions that may be largely affected by emotional components Kals Maes 2002. Social responsibility as a personal variable is linked to the willingness to act in a reliable and a fair way of personal commitment toward legitimate expectations of others Bierhoff [1].
According to Batson, Bolen, Cross and Benefiel 1986 there has been substantial dispute about whether or not there is an altruistic personality. Incorporated among personality variables significant to the idea of an altruistic nature are other-oriented cognitive and emotional tendencies such as sympathy (i.e., other-oriented concern or sorrow for another), attribution of responsibility, perspective taking (i.e., understanding another's cognitive point of view or affective situation) and social responsibility Staub [2]; Rushton 1980; Batson et al. [3]; Schwartz, Howard [4]. Numerous studies identified that social responsibility and empathic nature are the interior variables of the altruistic personality Bierhoff [5]. Exclusively, the postulation of an altruistic personality is based on the probability that those people who score high on empathic tendency also score high on social responsibility. According to the altruistic personality assumption, experimental studies show that the altruistic personality predicts prosocial behavior in the laboratory Staub [2] as well as in the field Bierhoff [6]; Oliner [7]; Omoto, Snyder [8]; Penner, Finkelstein [9].
Carlo [10] investigated that prosocial behavior could be significantly predicted in adults when they could easily escape form situation without helping and when the desire for help was high by social responsibility. Berkowitz [11] demonstrate that when the norms of social responsibility have been made prominent then social responsibility was positively correlated with helping on the basis of individual differences in variables. In addition, Staub [2] revealed the significance of the prosocial personality, which shows that in general that the prosocial personality is a feasible concept and exclusively that the social responsibility scale and prosocial behavior are positively correlated. Referring to the altruistic personality, Batson, Bolen, Cross, and Neuringer-Benefiel 1986 assumed that under difficultescape circumstances a positive correlation with measures of the altruistic personality would occur and an intensive goal of the observer is operative that is avoidance of guilt and shame. The aim of this study is to assess social responsibility as a predictor of altruistic personality among adults. Social responsibility and altruistic personality are important concepts in social psychology.
Objectives a) To examine the relationship between altruistic personality and social responsibility among adults.
b) To examine the impact of altruistic personality on social responsibility among adults. c) To examine the gender differences of altruistic personality and social responsibility among adults.

Hypothesis
a) There will be positive correlation between social responsibility and altruistic personalityamong adults.
b) Social responsibility has significant impact on altruistic personalityamong adults. c) Social responsibility and altruistic personality will vary in term of gender among adults.

Method
Participants 150 participants (63 males and 87 females) adults were taken through convenient sampling. Participant were included in the study those willing to be a part of the study.

Instruments
Two instruments altruistic personality scale and prosocial personality battery were used in this study.

Altruistic Personality Scale
The Altruistic Personality Scale Rushton 1981 was developed to measure the level of altruistic personality. It has 20-item that is designed to measure altruistic tendency by gauging the frequency one engages in altruistic acts primarily toward strangers. It is based on 5-point scale ranging from Never (0) to Very Often (4).

Prosocial Personality Battery
Prosocial Personality Battery is firstly created by Penner [9]. It has 30-item. It has seven subscales. In present research one subscale of social responsibility was used. The prosocial personality battery has further seven scales which are Social

Procedure
Data was collected through survey questionnaire social responsibility and altruistic personality scale. Participants were conveniently selected and The Altruistic Personality Scale (Rushton, Chrisjohn & Fekken, 1981) and social responsibility scale subscale of Prosocial Behavior Battery (Penner, 2002) were used in present research. All the instructions were provided to participants about all the purposes of the research and participants were urged to answer all the items honestly and answers were remaining anonymous. SPSS (Statistical Package of Social Sciences) has been used for the analysis of data collected from participants. Table 1 shows that significant positive correlation between social responsibility and altruistic personality. Values indicate that social responsibility has positive correlation with altruistic personality.    Table 3 indicates that p value is less than 0.05 and indicates the difference in the level of altruistic personality among adults. Results indicate that level of altruistic personality is varying in term of gender. It also shows that men are more altruistic than females. It accepted hypothesis.  Table 4 indicate that p value is greater than 0.05 and indicate that no difference in the level of social responsibility among adults. Results indicate that level of social responsibility have no differences among male and female adults. It rejected hypothesis Figure 1.

Discussion
The present study was conducted to examine the association between social responsibility and altruistic personality among adults. Social responsibility and altruistic behavior seems to be a part of human nature but it varies in individual in so many contexts. They vary when escape was difficult. First, it is important to recognize that we confirmed the first hypothesis which is "There will be positive correlation between social responsibility and altruistic personality" the Table 1 depicts that there is a significant positive correlation between social responsibility and altruistic personality. This reveals that as social responsibility increases the altruistic personality will increase. Current findings are in line with previous study by Batson et al. (1986) explored that people shows positive relation between altruistic personality and helping when escape was difficult. Second hypothesis of the current study was that "Social Responsibility has significant impact on Altruistic Personality" the regression analysis in Table 2 reveals that social responsibility has significant impact on altruistic personality. This means that if a person is more socially responsible than individual shows higher level of altruistic personality.
Third hypothesis says that "Social Responsibility and Altruistic Personality will vary in term of gender." The Table 3 Results indicates that level of altruistic personality is varying in term of gender. It also shows that men are more altruistic than females. But there is no significant difference on the level of social responsibility.

Conclusion
The present study concluded that social responsibility as a predictor of altruistic personality. Findings of this study revealed that there is significant positive correlation between social responsibility and altruistic personality. Those people who are more socially responsible show more altruism in their daily life. And social responsibility has an impact on altruistic personality this means if a person is more socially responsible than he shows higher level of altruistic personality. There are also significant gender differences in altruistic personality. Men show more altruistic personality and then females.